XIAOMI(HK:01810) Sou Hu Cai Jing·2025-12-30 07:30Core Insights - Xiaomi's founder Lei Jun announced a New Year's Eve live stream on December 31, 2025, where he will engage in a live car disassembly with engineers, aiming to address public interest and criticism [1][6] - The company has faced negative public perception in 2025, with a shift from being viewed positively to facing skepticism regarding its marketing strategies and product offerings [6] - The live stream is a strategic move to respond to public criticism, showcase the company's capabilities, and innovate in brand marketing [6] Company Performance - Xiaomi's recent public engagements, including the sixth annual speech by Lei Jun, have been perceived as less impactful, indicating a decline in audience engagement and interest [6] - The audience's expectations have shifted towards a demand for tangible product quality and safety, particularly in the electric vehicle sector, rather than emotional marketing narratives [6] Market Trends - There is a growing consumer willingness to pay for innovation, quality, and safety in products, especially in the context of electric vehicles, contrasting with a declining interest in mere marketing rhetoric [6]