ROBAM(SZ:002508) 3 6 Ke·2025-12-30 09:56Core Insights - The rapid development of AI has led to a saturation point where the next growth phase must focus on embedding AI into real-life applications rather than just improving model capabilities [2][3] - Vertical scenarios, particularly in complex environments like kitchens, are emerging as new opportunities for AI integration, moving beyond simple functionalities to create sustainable value [3][4] Industry Trends - The kitchen is identified as a highly underappreciated space for AI application due to its complexity and the subjective nature of cooking [4][5] - The transition from AI as a tool to an intelligent partner in cooking is seen as a critical test for AI's integration into daily life [6][7] Company Developments - Boss Electric, with 46 years in the kitchen appliance industry, is pioneering the integration of AI into everyday cooking scenarios through its "Shishen" model, which aims to understand and enhance the cooking experience [7][10] - The "Shishen" model is designed to address decision-making in cooking, adapting to user preferences and real-time conditions, thus providing a more personalized cooking experience [9][11] Technological Advancements - The "Shishen" model incorporates advanced sensory capabilities, allowing it to perceive changes in ingredients and cooking processes, and adjust accordingly [11][12] - By the end of 2025, the model will enhance user interaction through features like AI photo analysis of ingredients and real-time voice dialogue, making it more user-friendly [14][16] Market Potential - The global AI kitchen appliance market is projected to grow from $3.763 billion in 2024 to $5.831 billion by 2031, indicating a strong consumer demand for AI-integrated cooking solutions [18] - A significant portion of consumers (76%) are willing to pay a premium for AI-enabled kitchen products, reflecting a shift towards higher quality living standards [27] Challenges in the Industry - There exists a disconnect between consumer expectations for intelligent kitchen appliances and the current market offerings, with many products still in the early stages of AI integration [28] - The industry faces challenges due to two prevalent approaches: "hardware-first" and "AI-first," both of which often fail to meet user needs effectively [29][30] Strategic Insights - Boss Electric's approach combines hardware, algorithms, and content to create a cohesive cooking experience, positioning itself uniquely in the market [30][31] - The company emphasizes the importance of understanding vertical scenarios, hardware engineering, and cultural content to successfully integrate AI into cooking [31][32] Cultural Impact - The integration of AI in cooking is not just about efficiency but also about reshaping relationships within families and communities, highlighting the emotional and cultural significance of cooking [18][22] - Initiatives like "National Cooking Day" and collaborations with platforms like Xiaohongshu aim to foster community engagement and emotional connections through cooking [21][19]