XIAOMI(HK:01810) Sou Hu Cai Jing·2025-12-30 10:36Core Viewpoint - Lei Jun, the founder of Xiaomi, announced a New Year's Eve live stream scheduled for December 31 at 8 PM, marking his return to public engagement after a period of reduced visibility due to recent controversies [1][2]. Group 1 - The upcoming live stream will feature a live disassembly of the YU7 vehicle by engineers while interacting with fans, showcasing a hands-on approach to marketing [2]. - Following the October incident involving the explosion of the Xiaomi SU7 in Chengdu, "Lei-style marketing" faced scrutiny, leading to a decrease in Lei Jun's public appearances [2]. - Lei Jun's absence from major events, such as the Guangzhou Auto Show, and the delegation of speaking roles to other executives, indicates a strategic retreat from public engagement [2].