跨年夜一位难求、年夜饭提前订满，北京餐饮消费热度持续上涨

Core Insights - The upcoming New Year's holiday is driving a surge in restaurant bookings in Beijing, with many establishments reporting high demand for dining experiences, especially on New Year's Eve [1][2] - Several well-known restaurants and traditional brands are fully booked for their New Year's Eve dinners, indicating a strong consumer interest in festive dining [1][4] Group 1: Restaurant Performance - Beijing's Hu Da restaurant has seen a 5.4% increase in customer traffic compared to last year, with expectations of over 20% growth in customer flow on New Year's Eve [2] - Haidilao has reported that nearly half of its Beijing locations are fully booked for New Year's Eve, with some stores receiving over 100 table reservations [2] - Overall, Haidilao's Beijing area has nearly 6,000 table reservations, showing stable growth compared to the same period last year [2] Group 2: Innovations and New Offerings - Haidilao is enhancing customer experience by increasing staff, preparing sufficient materials, and offering drinks and snacks to waiting customers during peak times [3] - The company is also introducing interactive games and magic performances to create a festive atmosphere [3] - The restaurant chain Xiaobai Xiaobai is focusing on innovation by launching new menu items and seasonal offerings, including a "Nine Grid Brand" upgrade [3][5] Group 3: New Store Openings - Several traditional restaurants, including Quanjude and Donglaishun, have opened new locations to attract younger consumers and tourists, leveraging their proximity to popular attractions [4] - Quanjude's new store features 132 seats and scenic views, while Donglaishun's design incorporates environmental themes to appeal to modern aesthetics [4] Group 4: Prepping for Spring Festival - Many restaurants are already preparing for the Spring Festival, with popular brands like Huguosi Snacks launching their products early [7] - Quanjude has opened reservations for its New Year's Eve dinner, featuring a menu that includes signature dishes from various locations [7] - Several traditional restaurants are set to offer handmade yuanxiao (glutinous rice balls) during the New Year's holiday, indicating an early start to the festive atmosphere [7]