1499元/瓶飞天茅台明年1月上线i茅台

Group 1 - The core viewpoint of the news is that Kweichow Moutai will adjust its product matrix in 2026, introducing a pyramid-shaped product system that includes six major series: classic, premium, zodiac, aged, cultural, and low-alcohol products [1] - The classic series will feature multiple versions of the 53% vol 500ml Flying Moutai, including products from 2020 to 2026, as well as 100ml and 1L options [1] - This adjustment aligns with the strategic vision presented at a previous dealer conference, aiming to create a structured product hierarchy [1] Group 2 - Kweichow Moutai plans to establish a multi-dimensional collaborative sales model, incorporating self-sale, distribution, agency, and consignment to enhance market reach [2] - The iMoutai platform will play a crucial role in this strategy by promoting online and offline integration, thereby stabilizing the market for "big products" [2] - Marketing expert Xiao Zhuqing noted that the daily limited supply of the 1499 yuan 500ml ordinary Flying Moutai on the iMoutai platform aims to activate membership engagement and attract new consumers [2]