年货销量激增，多个生鲜电商平台加大备货保障稳定供货

Core Insights - The upcoming New Year holiday is driving a surge in sales of festive food products, particularly red fruits and hot pot ingredients, as consumers seek high-quality dining options for celebrations [1][2][3] Group 1: Sales Trends - Sales of cherries on the Dingdong Maicai platform have increased by over 70% year-on-year, with expectations for stable quality and lower prices in January 2026 [1] - Hot pot products have seen a nearly 20% increase in sales since mid-December, with projections for core categories like meat and tripe to grow by 30% in January 2026 [2] - The "high mountain frost vegetables" series launched by Dingdong Maicai has achieved a repurchase rate exceeding 40% within two weeks of its release [2] Group 2: Product Offerings - Dingdong Maicai has introduced various seasonal fruits, including strawberries and citrus, to create a festive fruit platter for consumers [1] - Hema has launched its 2026 "New Year Goods Festival," featuring over a thousand products, including unique offerings like pet New Year dinner boxes [3] - The trend of incorporating "holiday atmosphere" into product offerings is becoming a new growth point for multiple platforms [3]