跌破1499？茅台从来就不是酒

Core Viewpoint - The decline in demand for Moutai is not due to young people not drinking liquor, but rather because they no longer need liquor for social purposes [2][17]. Group 1: Demand Dynamics - Young people are not drinking Moutai because they do not require it for social interactions, which have shifted away from traditional drinking culture [17][20]. - The demand for Moutai is closely linked to the number of social scenarios where it is used as a "social currency" for networking and business dealings [4][5]. Group 2: Market Context - Moutai's price has dropped below 1499, not because the product is inferior, but due to a decrease in the occasions where it is traditionally used, such as business meetings and celebrations [4][21]. - Historical context shows that during real estate and investment booms, Moutai was in high demand, with prices reaching 3100, but the current economic climate has led to reduced demand [7][16]. Group 3: Pricing Mechanism - Moutai's market price is influenced by a belief system among distributors and retailers that prices will continue to rise, similar to real estate speculation [13][14]. - The price of Moutai is not set by the manufacturer but is determined by the entire distribution chain, where each level adds a markup based on the expectation of future price increases [11][13]. Group 4: Cultural Shift - The traditional expectation that business relationships are solidified through drinking is fading, with younger generations preferring more straightforward and less alcohol-centric forms of social interaction [20][21]. - The decline in Moutai's price reflects a broader cultural shift away from the era where drinking was essential for business success [21].