TCL TECH.(SZ:000100) 2 1 Shi Ji Jing Ji Bao Dao·2025-12-31 00:15Core Viewpoint - Tijuana, located on the US-Mexico border, is emerging as a key hub for cross-border manufacturing and trade, particularly for electronics, automotive, and medical devices, as global supply chains are being restructured [1][2] Group 1: Globalization and Local Strategy - TCL's approach to globalization is not merely market expansion but involves a long-term layout around industrial capabilities and organizational structure [3][4] - The company aims to establish five regional centers globally, enhancing its operational system and brand influence while supporting global business expansion [3][4] - TCL emphasizes a localization strategy by building local supply chains and integrating with local resources and development needs, aiming for mutual benefits [4][5] Group 2: Challenges and New Cycles - The company identifies two overlapping challenges: a new cycle in global economic and trade patterns and a new cycle of technological transformation [5][6] - The shift towards localization and regionalization in global trade is seen as both an opportunity and a challenge for Chinese enterprises [5][6] Group 3: Industrial Capability Building - The logic of overseas expansion is shifting from "factory production" to "capability co-construction," focusing on building comprehensive supply chain systems and R&D capabilities [6][7] - TCL's manufacturing base in Mexico, the MOKA factory, has expanded its annual production capacity from 500,000-700,000 units to approximately 3 million units [7] - The MASA factory in Mexico has resumed operations, focusing on producing large-screen televisions for the North American market, with 30%-40% of its capacity serving the local market [7][8] Group 4: New Trade Ecosystem - The global manufacturing system is characterized by interdependence among industries and economies, which is being reshaped by recent trade environment changes [8][9] - Chinese companies, including TCL, play a crucial role in the development of industrial clusters in Mexico and Vietnam, driven by tariff considerations and geopolitical factors [9][10] Group 5: Competitive Landscape and Opportunities - Chinese enterprises are increasingly competing with multinational companies in global markets, with significant opportunities for growth outside of domestic markets [9][10] - The necessity for Chinese companies to engage in international competition is highlighted as a pathway to overcoming domestic market challenges and achieving global leadership [10][11]