顾家家居回应3万套沙发订单质疑，称均为自制

Core Viewpoint - The surge in sales from a live-streaming event has raised questions about the production capacity of Gujia Home, particularly regarding the fulfillment of nearly 30,000 sofa orders generated during the event, which totaled over 1 billion yuan in sales [3][7][10]. Group 1: Sales Performance and Production Concerns - A live-streaming event hosted by popular influencer Dong Yuhui resulted in over 1 billion yuan in sales for Gujia Home, with nearly 30,000 sofas ordered [3][7]. - Gujia Home confirmed that the sofas sold during the live stream are self-manufactured and that production is being accelerated to meet demand [3][9]. - Concerns have been raised about the company's ability to fulfill such a large order, with industry observers noting that many manufacturers are hesitant to take on the production due to low margins and long payment cycles [5][7]. Group 2: Financial Performance and Market Position - Gujia Home reported a revenue of 184.8 billion yuan in 2024, a decline of 3.81% year-on-year, marking the first time since its IPO in 2016 that both revenue and net profit have decreased [9][10]. - In the first three quarters of 2025, the company saw a revenue increase of 8.77% year-on-year, with a net profit growth of 13.24% [10][11]. - The company is facing challenges with high accounts receivable and payable, indicating potential liquidity issues [11][12]. Group 3: Strategic Shifts and Management Changes - Gujia Home is undergoing a transformation under new ownership, with a focus on efficiency and profitability rather than just growth [19][20]. - The company plans to invest 1.997 billion yuan in six major projects, including smart home product development and production line upgrades, to enhance operational efficiency [19][20]. - The management team has shifted significantly, with new leaders from the Midea Group taking over, indicating a strategic pivot towards leveraging synergies with Midea [17][18].