KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2025-12-31 07:16Core Viewpoint - The launch of the 500ml Flying Moutai on the iMoutai platform in 2026 marks a significant step in Moutai's market-oriented transformation, aiming to enhance consumer engagement and optimize its product matrix [12][14]. Group 1: Product Launch - The 500ml Flying Moutai (53% vol) will be officially available on the iMoutai platform in 2026, alongside various other products including different vintage Flying Moutai and other series [1][14]. - The product matrix will include six major series: classic, boutique, zodiac, aged, cultural, and low-alcohol products, with multiple Flying Moutai offerings [1]. Group 2: Platform Updates - The iMoutai app will undergo a comprehensive update, integrating previous purchasing options into a unified "iBuy" section [4]. - The app has already announced the upcoming availability of the 500ml Flying Moutai, enhancing user experience and accessibility [4]. Group 3: Sales and Marketing Strategy - iMoutai, launched in March 2022, has generated over 60 billion yuan in sales and has more than 76 million registered users, emphasizing its role as a key digital marketing platform for Moutai [12]. - The company aims to enhance its marketing strategy by focusing on consumer needs, market-oriented approaches, and a balanced supply-demand relationship [13][14]. Group 4: Industry Insights - Analysts view the launch of the 500ml Flying Moutai on iMoutai as a pivotal move towards deeper market transformation, aiming to activate membership engagement and attract new consumers [14]. - The initiative is seen as a way to stabilize sales through a flagship product while signaling a commitment to sustainable development in product and channel balance [14].