茅台构建“金字塔”产品体系，夯实市场化转型根基

Core Viewpoint - Guizhou Moutai is accelerating its marketing system's market-oriented transformation by establishing a clear and precise "pyramid" product system to solidify its market foundation and address future challenges [1][3]. Group 1: Product Matrix Adjustment - Moutai announced that in 2026, it will adjust its product matrix to include six major series: classic, premium, zodiac, aged, cultural, and low-alcohol products, covering various Moutai offerings including the 53% vol 500ml Flying Moutai [1]. - The new product matrix aims to reinforce the perception that "older Moutai is better," thereby strengthening the value system of its flagship product [2]. Group 2: Pyramid Product System - The pyramid product system consists of three distinct levels: - Base: The foundation includes the well-selling Flying Moutai, which is expected to communicate the message of aging quality to consumers [2]. - Middle: This level includes premium and zodiac Moutai, which are anticipated to grow in market demand and cater to high-net-worth individuals [2]. - Top: Comprising cultural and aged Moutai products, this level focuses on maintaining high-end value and catering to ultra-high-end customers [2]. Group 3: Market Transformation Advantages - The pyramid product system provides a solid foundation for Moutai's market-oriented transformation, allowing for precise market segmentation and targeted marketing strategies [3]. - A well-structured product lineup enables Moutai to dynamically adjust product offerings based on market supply and demand, enhancing responsiveness to market changes [3]. - The diverse product structure enhances resilience against market fluctuations and allows for better alignment with different consumer groups, promoting supply-demand adaptation [3].