雷军动真格？这次找到应对方法了：直播拆小米YU7汽车

Core Viewpoint - The article discusses the negative public sentiment surrounding Xiaomi's electric vehicles, particularly the YU7 model, and highlights the company's proactive approach to counteract this narrative through a live-streamed car disassembly event. Group 1: Negative Public Sentiment - Xiaomi has faced significant negative publicity, especially regarding its electric vehicles, with a focus on the YU7 model, leading to a perception that issues with Xiaomi cars are more prevalent than they may actually be [1][3]. - There is a systematic effort to discredit Xiaomi, with organized teams responsible for spreading negative information, as evidenced by law enforcement actions that dismantled a group involved in this smear campaign [3]. Group 2: Proactive Response - Xiaomi's CEO, Lei Jun, has decided to conduct a live-streamed disassembly of the YU7 to showcase the vehicle's quality and materials, transforming a passive response to criticism into an active demonstration of confidence [5][7]. - The live-stream aims to highlight Xiaomi's technological advancements and design philosophy, allowing consumers to better understand the YU7's features and capabilities [7]. Group 3: Brand Confidence - Lei Jun's willingness to publicly disassemble the YU7 reflects a strong confidence in the product, contrasting with other new energy vehicle manufacturers that may not allow such transparency [9]. - This approach is seen as more effective than traditional advertising, as it directly engages consumers and addresses their concerns while challenging competitors who may not be as open [9].