华润万家携手东阿阿胶推出定制款桃花姬 悦享营养美味为健康生活加分

Core Insights - The collaboration between China Resources Vanguard and Dong'e Ejiao aims to provide high-quality health products to consumers focused on wellness and nutrition through the launch of the customized low-sugar Ejiao cake, "Peach Blossom Princess" [1][5] Group 1: Product Details - The "Peach Blossom Princess" product is made using traditional Ejiao production techniques, involving seven meticulous processes, resulting in a rich flavor [3] - The product features an optimized recipe that includes authentic Dong'e Ejiao combined with high-quality ingredients like walnut and black sesame, enhancing its nutritional value and taste [3] - The low-sugar Ejiao cake has reduced sugar content by approximately 80% compared to similar products and has received national low GI certification (GI value < 55), catering to health-conscious consumers [5] Group 2: Marketing and Sales Strategy - The product is exclusively available through China Resources Vanguard's online channels, with promotional activities running from December 15 to December 31, offering additional gifts and chances to win a special health journey [5] - The packaging design blends traditional aesthetics with modern style, featuring a light pink tone and convenient portable packaging for on-the-go consumption [5] - The partnership aims to leverage both companies' strengths in retail and health products to promote a new trend in health consumption, aligning with the ongoing "Healthy China" strategy and increasing consumer health awareness [6]