华创证券:首次覆盖顺丰同城给予“推荐”评级 目标价18.1港元

Core Viewpoint - The instant delivery industry is in a high growth phase, with SF Express City (09699) strengthening its competitive edge as an independent third-party delivery leader, expected to show higher growth potential under the new journey of instant retail [1] Group 1: Instant Retail Market Potential - Instant retail has significant development potential, emerging as a new battleground for major players [1] - The market for narrow instant retail in China (excluding food delivery) is projected to reach 781 billion yuan in 2024, with a year-on-year growth of 20.15%, and a CAGR of 50% from 2018 to 2024 [1] - The online food delivery market in China is expected to grow at a CAGR of 24% from 2018 to 2024 [1] - E-commerce giants are competing around the "30-minute living circle," aiming to activate traffic through both near-field and far-field synergies [1] Group 2: Growth in Instant Delivery Demand - The demand for instant delivery is driven by the increasing richness of product supply and consumer demand for "minute-level" fulfillment, with the order volume in China's instant delivery industry expected to reach approximately 48.28 billion orders in 2024, a year-on-year increase of 17.6% [2] - The average annual growth rate from 2019 to 2024 for the instant delivery industry is projected to be 20.3% [2] - By 2030, the nationwide instant delivery order volume is expected to reach 100.84 billion orders, with an estimated annual growth rate of 13.1% from 2024 to 2030 [2] Group 3: Profitability Improvement - SF Express City is the largest third-party instant delivery service platform in China, aiming to become the "first brand in new consumption delivery" by covering four major scenarios: food delivery, local retail, near-field e-commerce, and near-field services [3] - The company benefits from its independent status, allowing it to match new demand more effectively [3] - SF Express's advantages include high quality, high pricing, and peak avoidance [3] Group 4: Internal and External Growth Drivers - The internal growth driver is the empowerment from SF Holdings (002352), which drives high growth in internal orders [4] - The external growth driver includes benefiting from the new journey of instant retail, with revenue from merchants accounting for 73% of local delivery services in 2024, increasing to 77% in the first half of 2025 [4] - The service volume directed at consumers is expected to grow at a CAGR of 30% from 2021 to 2024 [4] - Investments in White Rhino and autonomous vehicles are expected to reduce costs and increase asset value [4] Group 5: Profit Forecast - The company’s projected net profit for 2025-2027 is 230 million, 460 million, and 710 million yuan, representing year-on-year growth of 73%, 100%, and 55% respectively [4] - The expected EPS for the same period is 0.25, 0.50, and 0.77 yuan, with corresponding PE ratios of 40, 20, and 13 times [4] - The target price is set at 18.1 HKD, corresponding to a market value of 16.6 billion HKD, with a potential upside of 64% [4]