Shanxi Xinghuacun Fen Wine Factory (SH:600809) 2 1 Shi Ji Jing Ji Bao Dao·2025-12-31 15:05Group 1 - The 2026 New Year Concert titled "Sailing Towards the Blue" was held at Zhuhai Xiangzhou Port and broadcasted on multiple CCTV channels, showcasing the development of the Guangdong-Hong Kong-Macao Greater Bay Area through music [1] - The concert featured a narrative line of "Music Tour Bus" intertwined with classic and original pieces, divided into four movements, highlighting the dynamic and progressive spirit of the Bay Area [1] - The concert was exclusively sponsored by Fenjiu, which has maintained steady growth even during industry adjustments, aligning with its reform blueprint known as the "Revitalization Program" [1] Group 2 - Fenjiu disclosed six achievements during the 2025 Global Distributor Conference, including the systematic construction of the Fenxiang Benefits system and enhanced operational resilience [1] - The product structure has become more scientific, with a stable foundation for the "Four-Wheel Drive" strategy and clearer positioning of the "Three Major Brand Strategies" [1] - The "Fenjiu+" creative marketing model has gained traction, and cultural products are increasingly resonating with users' emotions [1] Group 3 - The collaboration with CCTV is a key part of Fenjiu's brand strategy, integrating core channel resources to promote its 6000-year brewing culture and quality commitment [2] - By launching the concert at the beginning of the New Year in the Greater Bay Area, Fenjiu aims to use music as a bridge to convey blessings to the national audience and share the story of Chinese brands with the world [2]