Atour Lifestyle (US:ATAT) Sou Hu Cai Jing·2025-12-31 23:26Group 1: Atour Group's Strategic Milestone - Atour Group has achieved its three-year strategic goal of "China Experience, Two Thousand Good Stores," marking the opening of its 2000th hotel in Shangri-La, Yunnan [2][4] - The new hotel signifies not only geographical expansion but also a return to the brand's original mission of providing the best experience in the service industry [4][6] - The company has built a diverse brand matrix that includes hotels and retail scenes, covering over 100 million quality lifestyle members [2][6] Group 2: Collaboration between Chengdu Gifts and Kenyue Coffee - The collaboration between Chengdu Gifts and Kenyue Coffee has resulted in the launch of a themed concept store, emphasizing the integration of urban cultural IP with popular consumer brands [7][9] - This partnership aims to create a series of co-branded products that incorporate "Chengdu elements" into everyday consumption, enhancing local cultural representation [11] - The initiative is expected to strengthen brand recognition for Kenyue Coffee while allowing Chengdu Gifts to reach a younger consumer demographic, achieving mutual benefits in cultural dissemination and brand growth [11]