XIAOMI(HK:01810) Sou Hu Cai Jing·2026-01-01 02:59Core Viewpoint - Xiaomi's automotive division is facing significant public scrutiny and criticism, prompting the company to take legal action against accounts spreading negative commentary. However, the company believes that product performance will ultimately shift public perception [1][3]. Group 1: Legal Actions and Public Perception - Xiaomi has initiated lawsuits against various accounts that have been attacking its car owners, which has led to a noticeable decrease in negative comments on social media posts related to car ownership [1]. - The company recognizes that while legal actions are a defensive measure, a more effective strategy to change public opinion relies on the quality and performance of its products [3]. Group 2: Product Performance and Sales Data - Xiaomi's SU7 model has achieved the highest sales among vehicles priced over 200,000 yuan in the past 12 months, with a total of 247,000 units sold from January to November, and an expected annual total of around 260,000 units [4]. - The YU7 model has also performed well, ranking first in sales among mid-to-large SUVs for four consecutive months, with projected annual sales reaching approximately 150,000 units [5]. - The sales figures indicate that consumers are willing to purchase high-quality products, reinforcing the confidence of Xiaomi's leadership in the automotive market [6].