SAIC MOTOR(SH:600104) Zhong Guo Qi Che Bao Wang·2026-01-01 04:10Core Insights - SAIC Audi achieved a total retail sales of 47,258 units in 2025, marking a year-on-year growth of 23%, and demonstrating a steady increase in annual sales for three consecutive years [3][4] Group 1: Sales Performance - The company reported a robust market development momentum with a significant increase in sales, attributed to an efficient product matrix renewal and precise market positioning [3] - The introduction of two major new models in 2025, including the all-new SAIC Audi A5L Sportback and the Audi E5 Sportback, contributed to the sales growth [3] Group 2: Brand Experience and Customer Engagement - SAIC Audi focused on enhancing brand experience and deepening emotional connections with users through various interactive formats, such as nationwide roadshows and pop-up stores [3] - The launch of the "SAIC Audi Driving Experience" aimed to create a unique event for driving enthusiasts, reinforcing the brand's identity of being "young, technological, and luxurious" [3] Group 3: Service and Channel Development - The company adopted a user-centric approach, upgrading its network to over 200 full-function user centers across more than 100 cities, making it the only luxury brand with a growing network [4] - The exhibition halls have been integrated to provide a seamless experience from brand display to sales service, ensuring a worry-free purchasing and service experience for customers [4] Group 4: Future Growth Prospects - SAIC Audi is poised to enter a new growth cycle in 2026, with the upcoming global debut of the Audi E7X at the 2026 Beijing International Auto Show, further showcasing the brand's forward-looking strategy in the luxury electric SUV market [4]