Breo(SH:688793) Sou Hu Cai Jing·2025-12-31 03:53Core Viewpoint - The company Beiqing Song is under scrutiny due to its actual controller being investigated by the China Securities Regulatory Commission (CSRC) for suspected violations of information disclosure laws, leading to a significant decline in its market value and financial performance since its IPO in 2021 [2][16]. Financial Performance - Beiqing Song's market capitalization has decreased to 1.88 billion yuan, down 46.05% from its peak within the year, and over 80% since its IPO [2]. - The company's recent financial reports indicate a revenue decline of 28.51% year-on-year, with a net loss of 29.51 million yuan, marking a 126.43% increase in losses compared to the previous year [17]. - Cumulatively, for the first three quarters, the revenue was 55.2 million yuan, down 34.07%, with a net loss of 65.63 million yuan, representing a 600.98% increase in losses [18]. Corporate Governance Issues - The actual controller, Ma Xuejun, has been involved in fund occupation totaling over 10.9 million yuan through various means, including employee loans and early payments to suppliers [4][7]. - Ma Xuejun also reduced his stake in the company by transferring approximately 2.97% of the total shares for 64.71 million yuan, indicating potential liquidity issues [8][10]. Project Delays and Financial Management - Beiqing Song's last fundraising project was concluded in December, with a remaining balance of 19.21 million yuan from an initial commitment of 88.01 million yuan, reflecting significant project delays and budget discrepancies [12][15]. - The company has faced multiple project delays, with some projects taking over two years longer than planned, and actual investments falling short of initial commitments [15]. Market Position and Strategy - The company has experienced a decline in both domestic and international sales, with revenue from various product lines dropping by over 20%, and shoulder products seeing a staggering 62% decline [19]. - Beiqing Song's strategy to expand its offline retail presence has faltered, with the number of direct stores decreasing from 186 to 125, attributed to declining single-store revenues [24]. - Despite a temporary surge in online sales, particularly through platforms like Douyin, the company has seen a subsequent decline in online direct sales revenue, primarily due to reduced promotional investments [26][27].