KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2026-01-01 09:33Group 1 - The core point of the article is that Moutai will officially sell its 53% vol 500ml Flying Moutai liquor on the "i Moutai" app starting January 1, 2026, with limited quantities available for purchase each day [1][3] - The initial sales on the app will allow users to purchase up to 12 bottles per day, but the stock is expected to sell out quickly, as evidenced by user experiences of items being sold out within seconds [1] - The official retail price for Moutai is set at 1499 yuan per bottle, while the market price ranges from 2700 to 3000 yuan per bottle, indicating a significant markup in the secondary market [3] Group 2 - The "i Moutai" platform, launched in May 2022, previously focused on selling other non-standard Moutai products and has achieved annual sales exceeding 20 billion yuan [3] - Moutai Group's chairman, Chen Hua, emphasized the company's commitment to consumer-centric market transformation, aiming to ensure fair, quick, and authentic access to Moutai products through various market reforms [3]