CEA(SH:600115) Zhong Guo Min Hang Wang·2026-01-01 12:43Core Insights - The Eastern Airlines Shandong Branch successfully completed its safety production tasks for 2025, emphasizing the core philosophy that "safety is the lifeline" [1] - The company achieved a total of 178,600 flight hours in 2025, marking a year-on-year increase of 10.3% [1] - The branch served over 10.99 million passengers, with significant traffic from Qingdao (6.34 million), Jinan (2.03 million), and Yantai (2.62 million) [1] Service Enhancements - The Shandong Branch implemented a "three-in-one" service system, focusing on air, ground, and online services to enhance passenger experience [3] - New services included allowing pets in the cabin and offering flexible electronic meal vouchers for delayed passengers [3] - The company improved transfer efficiency by optimizing processes and fully utilizing digital airport services [3] Market Expansion - The branch expanded its route network by adding new domestic routes to Kashgar, Nanning, and Xishuangbanna, while maintaining international routes to Dubai and Tokyo [5] - Marketing strategies included online and offline integration, with large-scale live streaming events and promotional activities [5] - Innovative products like "shared ride services" and partnerships with tourism companies were introduced to enhance customer engagement [5] Social Responsibility - The Shandong Branch integrated social responsibility into its operations, providing services for 10,434 wheelchair passengers and 4,101 unaccompanied minors [7] - The company successfully transported 178 organ donations and managed multiple in-flight medical emergencies [7] - Community outreach initiatives included the "Star Plan" for assisting the disabled and educational programs to promote aviation safety among youth [7]