DONGFENG GROUP(HK:00489) Zhong Guo Jing Ying Bao·2026-01-01 13:45Core Insights - Dongfeng Motor Group achieved a significant milestone in 2025, with total new energy vehicle sales reaching 1.04 million units, a year-on-year increase of 21% [2][3] - The company aims for a total sales target of 3.25 million vehicles in 2026, including 1.7 million new energy vehicles and 600,000 exports [2] - The transformation strategy during the 14th Five-Year Plan has positioned Dongfeng's self-owned brands as the main growth driver, with a notable increase in market share [3] Sales Performance - In 2025, Dongfeng's self-owned brand vehicle sales exceeded 1.5 million units, marking a growth of over 9% [3] - The penetration rate of new energy vehicles increased by 7 percentage points year-on-year, with self-owned and joint venture sales accounting for over 60% of total sales, up 5 percentage points [3] - Lantu Motors, one of Dongfeng's brands, achieved sales of 150,169 units in 2025, representing an 87% increase [3] Brand Development - Dongfeng has established several new energy brands, including Lantu Motors, Mengshi Technology, and Yipai Technology, covering various market segments [2] - Mengshi Technology's sales reached 10,228 units in 2025, nearly tripling year-on-year [4] - Yipai Technology sold 275,752 units in 2025, a growth of 28.3%, contributing significantly to Dongfeng's overall new energy vehicle sales [6] Strategic Restructuring - The year 2025 marked the conclusion of Dongfeng's "three-year action plan for transformation and upgrading," achieving a balanced contribution from self-owned and joint venture businesses ahead of schedule [7] - The company has streamlined its operations from multiple brands to a more focused "4+2" structure, enhancing strategic implementation [7] - Yipai Technology has launched the "Future Wings" strategy, focusing on technology, brand, product, and international expansion to drive growth [9] Future Outlook - Yipai Technology aims to become a leading user-oriented and technology-driven enterprise, with a five-year plan targeting a production scale of one million vehicles [11] - The company has established a rapid response mechanism for customer issues, aiming to enhance user satisfaction and brand loyalty [13] - Plans for 2026 include launching six new models and improving existing ones to strengthen market competitiveness [14]