马斯克“自动驾驶狂热”难掩销量寒冬！特斯拉2026年面临更严峻考验

Core Insights - Tesla's stock surged over 11% by the end of 2025, driven by investor confidence in Elon Musk's vision for autonomous vehicles and advancements in AI and robotics [1] - Despite record delivery numbers in Q3, Tesla's overall vehicle sales in the past six months are likely lower than the same period last year, indicating a disconnect between investor sentiment and consumer demand [1][6] - Analysts have significantly downgraded their forecasts for Tesla's vehicle deliveries in 2026, with estimates dropping from over 3 million to around 1.8 million [1][2] Group 1: Sales Performance - Tesla is expected to announce approximately 440,900 vehicle deliveries for Q4, reflecting an 11% year-over-year decline, with some estimates predicting a 15% drop [1] - The company's sales outlook for 2025 has been bleak, with early-year performance hampered by factory upgrades and external political backlash against Musk [4][10] - Analysts predict that Tesla will face further challenges in 2026, particularly after the U.S. ceased federal tax credits for electric vehicle purchases [10] Group 2: Investor Sentiment - Investors are focused on Tesla's long-term vision rather than short-term performance, but concerns about financial headwinds are growing [2] - Musk's efforts to pivot towards a long-term goal of launching a fully autonomous ride-hailing service have helped stabilize stock prices after a significant drop earlier in the year [5] - The introduction of a new compensation plan for Musk, tied to ambitious delivery milestones, has contributed to a rebound in Tesla's stock price [5] Group 3: Competitive Landscape - Tesla's attempts to differentiate itself in the crowded EV market through advanced driver-assistance features have not resonated with consumers as expected, especially in China [6] - Competitors like BYD are outperforming Tesla in sales, with analysts forecasting that BYD will surpass Tesla's global electric vehicle sales for the fifth consecutive quarter [6][9] - The withdrawal of U.S. policy support for electric vehicles may create opportunities for Tesla as other manufacturers scale back their EV investments [10]