又秒光！1499元飞天茅台连续两天上线即售罄

Core Viewpoint - The recent launch of the 1499 yuan Flying Moutai 53% vol 500ml on the iMoutai platform sold out rapidly, indicating strong demand and consumer interest in Moutai products [1][6]. Group 1: Sales Performance - The 1499 yuan Flying Moutai was sold out within minutes of its release on January 2, 2026, with reports of high traffic on the iMoutai platform causing delays in purchasing [5][6]. - The iMoutai platform implemented a restocking strategy, replenishing stock every five minutes, but each batch sold out almost instantly [6]. Group 2: Product Strategy - In 2026, Moutai plans to adjust its product matrix, introducing six major series including classic, premium, zodiac, aged, cultural, and low-alcohol products, with various price points for different years of Flying Moutai [5][6]. - The prices for different years of Flying Moutai have been announced, ranging from 1909 yuan to 2649 yuan for 500ml bottles [5]. Group 3: Digital Transformation - The iMoutai app, launched in 2022, has become a key tool for Moutai's online marketing and digital transformation, with over 76 million registered users by May 2025 [6]. - The recent sales strategy aims to increase user engagement on the iMoutai platform, attracting more consumers to register as members and enhancing the activity of the member base [7]. Group 4: Corporate Developments - On January 1, 2026, Moutai announced the establishment of a wholly-owned subsidiary with a registered capital of 600 million yuan, aimed at furthering its business operations [6].