Core Insights - The 2026 edition of Feitian Moutai priced at 1499 yuan sold out rapidly on the iMoutai platform, indicating strong demand and consumer interest in the product [2][7] - The iMoutai platform, which previously focused on selling non-standard Moutai products, has now begun offering the 53% vol 500ml Feitian Moutai, marking a significant shift in its product offerings [9] Group 1 - The 2026 Feitian Moutai was available for purchase on January 2, 2026, and sold out within minutes, with the platform experiencing high traffic and frequent restocking [2] - Each user is allowed to purchase a maximum of 12 bottles per day, but many consumers reported difficulties in securing their orders over the two-day sales period [7] - The rapid sellout of the product has led to discussions among consumers, with some suggesting that the price reflects its value, while others draw comparisons to previous market trends [8] Group 2 - iMoutai is the official online platform for Moutai, which aims to address consumer concerns regarding the authenticity and fair access to Moutai products [9] - The platform plans to adjust its product matrix in 2026 to include various series of Moutai products, including classic, premium, zodiac, aged, cultural, and low-alcohol options [9] - The historical price disparity between the market price and the suggested retail price of the 53% vol 500ml Feitian Moutai has fueled a nationwide frenzy for the product, highlighting the demand for genuine Moutai [9]
1499元飞天茅台连续两日秒光,网友:根本抢不到