KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2026-01-02 11:31Core Viewpoint - The strong market demand for Guizhou Moutai's "Flying Fairy" liquor continues, with the product selling out quickly on its second day of release through the "i Moutai" app, indicating a robust consumer interest and confidence in the brand [1][5]. Group 1: Sales Performance - The "Flying Fairy" liquor was sold out within half an hour of its release on the second day, reflecting sustained consumer demand [1]. - Consumers are actively sharing their purchasing experiences on social media, highlighting the product's popularity and the significance of its consumption during the upcoming Chinese New Year [1][3]. Group 2: Consumer Behavior - A consumer expressed satisfaction with the purchasing process, emphasizing the importance of buying from official channels for quality assurance and convenience, particularly for family gatherings and gifting during the festive season [3]. - The bustling scene at physical stores indicates a strong recognition of the product's value among consumers, reinforcing the ongoing demand for Moutai liquor [5]. Group 3: Market Strategy - Moutai's implementation of a systematic and transparent sales mechanism through the "i Moutai" platform aims to create a stable and predictable purchasing channel for consumers, reducing market volatility and consumer anxiety [5]. - The company is undergoing a strategic shift towards a consumer-centric approach, focusing on market-driven pricing and enhancing the overall marketing ecosystem, signaling a transition from a "seller's market" to a "buyer's market" mindset [7].