Wangfujing(SH:600859) Bei Jing Shang Bao·2026-01-03 11:23Core Insights - During the New Year holiday, Beijing welcomed 8.808 million tourists, generating a total tourism expenditure of 10.97 billion yuan [1] - The city organized over 1,400 cultural and tourism activities across three main segments: New Year countdown, New Year concerts, and winter travel, showcasing a vibrant holiday market [1] Tourism Data - The top ten tourist attractions in Beijing included Wangfujing, Olympic Park, Xidan, Liangma River International Style Waterfront, Tiananmen area, Qianmen Street, Nanluoguxiang, Shichahai Scenic Area, Temple of Heaven Park, and Shougang Park [1] - The New Year countdown event featured dual main venues at the Bell and Drum Tower Museum and the Great Wall at Juyongguan, highlighting a blend of historical and modern cultural elements [1] Activity Highlights - The Beijing Cultural and Tourism Bureau curated over 70 key activities and provided a holiday activity map for residents and tourists [1] - The city launched 30 themed travel routes, including "Winter Warm Travel," "Passionate Ice and Snow," and "Rural New Year," to enhance the winter travel experience [1] - Various districts created diverse new experiences and scenes to offer unforgettable holiday experiences for visitors [1]