飞天茅台上线“i茅台”第三日：全国多地提货热度高，需求旺盛

Core Insights - The sales of 2026 Flying Moutai 53% vol 500ml on the "i Moutai" platform continued to show strong momentum, selling out again within half an hour on the third day of sales, following a similar trend on the previous two days [1] - Consumers are increasingly utilizing the "i Moutai" platform for purchases, with reports of high foot traffic at physical stores for pickup, indicating a robust demand for the product [1][3] - The trend of consumers sharing their purchases on social media highlights a growing acceptance of self-consumption of Flying Moutai, alongside traditional uses for gifting and collection [5] Sales Performance - The "i Moutai" platform has seen consistent sales over three days, with consumers expressing confidence in the brand and the authenticity of the products offered [5][7] - The daily supply of 500ml Flying Moutai on the "i Moutai" platform is expected to be substantial yet controlled to prevent speculation and ensure market stability [5][6] Market Strategy - Moutai is undergoing a market-oriented transformation, focusing on consumer-centric strategies and enhancing service experiences at retail points [6] - The "i Moutai" platform is effectively bridging consumer demand with product supply, fostering a market environment that prioritizes genuine consumption needs and experiences [7]