茅台跌破1499元，飞天茅台每人每日最多买6瓶

Core Viewpoint - Guizhou Moutai's "i Moutai" platform has adjusted the purchase limit for the 2026 vintage Flying Fairy Moutai liquor to 6 bottles per person per day, starting from January 4 until the Spring Festival, to meet increased consumer demand [1][3]. Group 1: Sales and Pricing - The 53% vol 500ml 2026 vintage Flying Fairy Moutai was launched on January 1, 2026, at a retail price of ¥1499 per bottle, with an initial purchase limit of 12 bottles per person per day [3][6]. - The product sold out within half an hour on both January 1 and January 2, indicating high demand [3]. - As of January 3, the wholesale price for the 25-year Flying Fairy Moutai dropped to ¥1495 per bottle, a decrease of ¥15 from the previous day [11]. Group 2: Market Strategy and Consumer Focus - i Moutai, launched in May 2022, previously focused on selling non-standard Moutai products and achieved annual sales exceeding ¥20 billion [13]. - The company aims to address consumer concerns about authenticity and fair access to Moutai products through market reforms, emphasizing a consumer-centric approach [13]. - The chairman of Moutai Group stated that the goal for 2026 is to ensure consumers can purchase Moutai liquor fairly, quickly, and authentically [13].