“普茅”上线i茅台，三日均售罄，线下提货忙

Core Viewpoint - The launch of the 2026 53% vol 500ml Flying Moutai on the iMoutai app has seen overwhelming demand, indicating strong market recognition of official purchasing channels and the effectiveness of Moutai's channel transformation [1][3]. Group 1: Online Sales and Consumer Behavior - The iMoutai app sold out within 25 minutes of its launch, reflecting high consumer interest and trust in the official purchasing platform [1]. - The online purchasing trend has positively impacted offline store traffic, with younger consumers increasingly participating in the market, indicating a diversification of the consumer base [3]. - Consumers express confidence in the authenticity of products purchased through iMoutai, alleviating concerns about counterfeit goods and price inflation [3]. Group 2: Distributor Perspectives and Market Strategy - Distributors recognize that online and offline channels serve different customer segments and complement each other rather than replace one another [5]. - Moutai's cautious product release strategy maintains market interest while preventing significant price fluctuations, demonstrating the effectiveness of digital tools in optimizing supply and demand [5]. - The emphasis on direct sales and unified pricing aligns with the views of notable investors, reinforcing Moutai's commitment to meeting genuine consumer needs and stabilizing the market ecosystem [5].