IBM(US:IBM) 3 6 Ke·2026-01-04 02:11Core Insights - The article commemorates the legacy of former IBM CEO Lou Gerstner, highlighting his pivotal role in revitalizing IBM during a period of significant crisis [1][2]. Management Philosophy - Gerstner emphasized management by principles rather than procedures, advocating for quick actions and open communication [3][4]. - He believed in reducing bureaucratic processes and fostering direct communication among employees to solve problems effectively [4][5]. IBM Management Principles - The company must focus on customer service as a primary driver of success, with technology as its core advantage [8][9]. - Gerstner stressed the importance of quality, competitive strategy, teamwork, and ethical responsibility in business operations [7][8]. Corporate Transformation - Transforming intentions into practical reforms is challenging, requiring acknowledgment of crises and swift action to address issues [19][20]. - Successful reform necessitates a leadership style that actively engages in the reform process rather than delegating it [21]. Corporate Culture - Gerstner viewed corporate culture as the DNA of the organization, essential for long-term success [22]. - He aimed to empower employees to believe in their capabilities and foster a culture of collaboration and innovation [23]. Execution - Effective execution of strategy is crucial, requiring measurable goals and accountability [26][27]. - High-performance execution is characterized by speed and adaptability, surpassing competitors in implementing strategies [26][28]. Business Philosophy - A successful company must maintain a strong market-oriented approach and ensure all employees work towards unified goals [28][29]. - Gerstner highlighted the importance of understanding customer needs and competitive environments to inform strategic decisions [29][30].