“小字营销”“关闭直播评论”……雷军新年直播回应质疑抹黑

Core Viewpoint - Xiaomi's live stream on January 3 revealed significant updates regarding its automotive division, including delivery targets and responses to various criticisms faced by the company. Group 1: Delivery Targets and Business Expansion - Xiaomi's CEO Lei Jun announced that the delivery target for Xiaomi cars in 2025 has been increased from 30,000 to over 410,000 units, with a new target of 550,000 units set for 2026 [1] - The company plans to open over 400 new stores in 2025, bringing the total to 477, and has achieved its goal of providing advanced driving training to 10,000 people [1] - Xiaomi's automotive factory has become a demonstration site for industrial tourism in Beijing, receiving over 130,000 visitors in 2025 [1] Group 2: Responses to Criticisms - Lei Jun acknowledged that "small print marketing" is an industry issue and committed to making it more transparent, emphasizing that previous practices were focused on legal compliance rather than user experience [2] - The term "Green Belt Warrior" was described as a result of malicious editing and labeling, with the company asserting that it is a deliberate attempt to mislead [3] - The decision to disable comments during live streams was explained as a measure to prevent spam attacks, ensuring a better experience for genuine users [4] - Lei Jun refuted claims of having 7,000 legal staff, stating that the focus should be on product development while combating misinformation [5] - The claim regarding "1300 kilometers on a single charge" was clarified as a specific test result, which was misinterpreted, and similar misunderstandings were addressed regarding other performance metrics [7] - Concerns about the safety of the Xiaomi YU7's door handles were addressed, confirming the presence of mechanical backup systems for security [8] - Misunderstandings about Xiaomi's name and its relation to agriculture were clarified, with Lei Jun expressing frustration over the misinformation [9] - Lei Jun emphasized the importance of objective criticism and the need to avoid malicious attacks, asserting that the company values genuine user feedback [10] - The design strategy for wheel safety was explained, highlighting the "wheel loss protection" feature as a critical safety measure [11]