XIAOMI(HK:01810) Sou Hu Cai Jing·2026-01-04 04:20Core Viewpoint - Xiaomi's founder Lei Jun addressed public skepticism through a live stream, showcasing the new Xiaomi YU7 and emphasizing the company's commitment to transparency and quality in response to criticism [1][3][5]. Group 1: Company Response to Criticism - Xiaomi has chosen to confront public doubts directly, moving away from a previously passive approach to actively addressing concerns raised by consumers and critics [3][5]. - The live stream served as a platform for Xiaomi to dismantle not just a car but also the biases and rumors surrounding the brand, demonstrating confidence in its products [5][17]. - Lei Jun acknowledged the need for a shift from "compliance thinking" to "user experience thinking," marking a significant evolution in the brand's approach to consumer engagement [8]. Group 2: Industry Standards and Practices - Lei Jun criticized the prevalent "small print marketing" practices in the automotive industry, vowing to rectify this issue as part of a broader commitment to improving industry standards [6][8]. - The live stream reflects a growing trend among Chinese brands to embrace transparency and accountability, moving beyond mere compliance to exceed consumer expectations [8][15]. Group 3: Future Goals and Ambitions - Xiaomi has set an ambitious target of delivering 550,000 vehicles by 2026, backed by a commitment to invest at least 200 billion yuan in research and development over the next five years [12][14]. - This target signifies not only Xiaomi's determination to penetrate the automotive market but also highlights the broader growth of China's new energy vehicle sector [12][20]. - The company is transitioning from a phase of "capital-driven" growth to one focused on "innovation-driven" development, indicating a strategic shift in its operational focus [14]. Group 4: Brand Communication and Public Perception - Lei Jun emphasized the importance of objective criticism and the need for a healthy public discourse around Chinese brands, acknowledging that negative commentary often garners more attention than positive feedback [9][11]. - The live stream represents a new paradigm in brand communication, characterized by sincerity, directness, and a willingness to confront issues head-on [15][17]. - The event serves as a reminder that the success of Chinese automotive brands will depend on their ability to foster trust and engage constructively with the public [18][20].