Core Viewpoint - Xiaomi's CEO Lei Jun announced ambitious delivery targets for Xiaomi's electric vehicles, aiming for 410,000 units in 2025 and 550,000 units in 2026, while addressing public concerns during a live stream event [2][3][5]. Group 1: Delivery Targets - In 2025, Xiaomi aims to deliver a total of 410,000 electric vehicles [2]. - For 2026, the delivery target is set at 550,000 units, with an emphasis on not setting targets too high or too low [3]. - The previous year's target was initially 300,000 units, later raised to 350,000, with actual deliveries exceeding 410,000 [5][7]. Group 2: Public Relations and Marketing - Xiaomi's public relations manager responded to criticisms regarding the "Green Belt Warrior" incident, stating it was a deliberate attempt to misrepresent Xiaomi's automotive issues [4]. - Lei Jun addressed the decision to disable comments during live streams, explaining it was to prevent spam attacks that could disrupt the viewing experience for genuine users [4]. - Lei Jun acknowledged the issue of "small print marketing" as a common industry practice that needs to be improved, emphasizing the importance of user perception [4].
雷军回应“小字营销”