“i茅台”秒空，批发价却跌破1499！飞天神话正在褪色？

Group 1 - The core issue in the liquor market is the contradiction between the high demand for "i Moutai" APP, which sells at 1499 yuan and sells out quickly, and the wholesale price of 53-degree 500ml Flying Moutai dropping below 1499 yuan to approximately 1390 yuan per bottle, indicating a supply-demand split [1][3] - The previous norm of "1499 yuan guide price, 3000 yuan market price" for Flying Moutai is being disrupted as the "i Moutai" platform increases direct sales, reducing the space for middlemen to hoard stock [1] - Recent sales volume is primarily driven by genuine consumption rather than speculative hoarding, which enhances Moutai Group's revenue transparency and profit but undermines the price advantages for distributors [1][3] Group 2 - A deeper change in consumer behavior is noted, with reduced high-end banquets, ongoing anti-corruption efforts, and a decline in drinking willingness among younger demographics, leading to a significant decrease in Moutai's financial attributes [3] - The drop in wholesale prices below the official guide price reflects a direct manifestation of weakened market confidence [3] - The rapid sell-out of "i Moutai" does not indicate a frenzied consumer rush but rather a rational purchase by tech-savvy users and self-drinkers, suggesting a shift from Moutai being viewed as an investment product back to its original status as a beverage [3]