XIAOMI(HK:01810) Sou Hu Cai Jing·2026-01-04 08:06Core Viewpoint - The New Year's live stream by Lei Jun was not just a celebration but a strategic response to various criticisms surrounding Xiaomi, particularly regarding its automotive ventures and brand reputation [2] Group 1: Public Relations and Brand Image - Xiaomi faces significant public scrutiny and negative commentary, including rumors and exaggerated claims about its operations and products [2][5] - Lei Jun expressed personal frustration over false narratives, highlighting the challenges of managing public perception in the current digital landscape [2] - The company acknowledges the existence of malicious public relations tactics and aims to combat them while also addressing industry practices that contribute to misinformation [5][7] Group 2: Product Development and Technical Competitiveness - Lei Jun presented detailed technical insights about Xiaomi's automotive technology, aiming to establish a competitive edge against rivals like Tesla [8][10] - The company emphasized the strength of its materials and safety features, showcasing data that positions its products favorably in terms of performance metrics [10][12] - Xiaomi's commitment to innovation is reflected in its focus on research and development, with Lei Jun asserting that the company's core competitiveness lies in its engineering capabilities rather than just marketing [12] Group 3: Future Goals and Market Strategy - Xiaomi set ambitious delivery targets for its automotive division, aiming for 410,000 units in 2025 and 550,000 units in 2026, indicating a shift towards large-scale competition [12][13] - The company is aware that as it scales, any minor quality issues could be magnified by public scrutiny, prompting a call for fair treatment from consumers [12][13] - Lei Jun's personal commitment to the automotive business and his proactive approach to addressing challenges reflect a determination to enhance Xiaomi's market position [13]