雷军直播拆车，直面“小字营销”“绿化带战神”质疑

Core Viewpoint - Xiaomi's founder and CEO Lei Jun held a live stream on January 3, showcasing the Xiaomi YU7 car and addressing various controversies surrounding Xiaomi's automotive division, while announcing ambitious delivery targets for the coming years [1][2][9]. Group 1: Product Launch and Performance - The Xiaomi YU7, the company's second car, achieved over 200,000 pre-orders within 3 minutes and 289,000 within 1 hour of its launch [1]. - In the first six months since its launch, the YU7 has delivered over 150,000 units, which is 2.3 times the delivery of the SU7 during the same period [1]. - Xiaomi's total delivery target for 2025 is set at over 410,000 units, exceeding the initial goal of 300,000 units, which was later raised to 350,000 [1][3]. Group 2: Controversies and Responses - Lei Jun addressed seven major controversies regarding Xiaomi cars, including issues related to marketing and performance claims, stating that the past six months of criticism have been overwhelming [2][9]. - The company faced backlash over the term "green belt warrior," which was attributed to malicious editing of videos, leading to personal attacks on car owners [10]. - Xiaomi clarified that the claim of "1300 kilometers on a single charge" was misrepresented, emphasizing that it was based on real testing conditions [12]. Group 3: Safety and Technology Features - The YU7 features a high-end braking system with fixed calipers, which provide greater braking force and include a four-layer redundancy system for safety [4]. - The car's advanced driver assistance system (ADAS) will see enhancements with the introduction of HAD version in November 2025, improving acceleration, braking, and safety capabilities [6][7]. - The company demonstrated the YU7's performance in a 25% offset collision test, explaining its design strategy to minimize damage and protect passengers [8]. Group 4: Marketing Practices - Lei Jun acknowledged that the use of small print in marketing materials is an industry norm but committed to improving transparency by using larger fonts for important information [15]. - The company aims to address criticisms regarding its marketing practices and has already begun implementing changes to enhance clarity in communications [15].