XIAOMI(HK:01810) Sou Hu Cai Jing·2026-01-04 08:57Core Viewpoint - Xiaomi's founder and CEO Lei Jun addressed various challenges faced by the company, particularly regarding negative online sentiment and misinformation about its automotive division during a live stream event, while also outlining delivery targets for the upcoming year [1][3][7]. Group 1: Delivery and Performance - Lei Jun shared the delivery status of Xiaomi's Yu7 car over the past year and set new delivery goals for 2025 [1]. - The company has faced significant online criticism, being labeled as one of the most attacked car manufacturers since the launch of its automotive line [7]. Group 2: Response to Online Criticism - Xiaomi's public relations manager, Xu Jieyun, indicated that the negative labeling of the company, such as "Green Belt War God," is a result of malicious editing and targeted attacks [3]. - The legal department has evaluated 16,465 instances of online sentiment since 2025, monitoring 231 accounts and filing civil lawsuits against 92 malicious accounts [3]. Group 3: Legal Actions and Support for Users - Xiaomi has initiated 35 lawsuits to support car owners who have faced unwarranted online attacks, demonstrating a commitment to protecting its customers [3]. - Lei Jun encouraged users to report any attacks they face, assuring them that the company will assist in their defense [7]. Group 4: Industry Practices and Marketing - Lei Jun acknowledged the issue of "small print marketing" as a common industry practice and committed to improving transparency in Xiaomi's marketing strategies [10]. - The company aims to clarify that compliance-related practices should not be misconstrued as false advertising, emphasizing the importance of user perception [10].