Group 1 - The core message of the news is that Xiaomi's CEO Lei Jun and other executives addressed negative criticisms regarding Xiaomi's marketing practices, particularly concerning the use of small print in promotional materials [1][3] - Xiaomi's public relations manager Xu Jieyun acknowledged that the use of small print has been a common practice in the industry, primarily for legal compliance, but recognized that it has led to misunderstandings about the company's marketing integrity [3] - Starting from November, Xiaomi has committed to using larger print in its marketing materials to ensure clarity and transparency for consumers, responding to public criticism [3] Group 2 - Lei Jun emphasized that the use of small print is an industry issue and that Xiaomi will immediately rectify this practice, asserting that misinterpretations of compliance measures as false marketing are significant misunderstandings [3]
雷军回应“小字营销”:是行业陋习,确实要改,内部已要求用大字