XIAOMI(HK:01810) Sou Hu Cai Jing·2026-01-04 10:14Core Viewpoint - Xiaomi's chairman Lei Jun addressed concerns regarding the materials used in their vehicles during a live stream, emphasizing transparency and inviting scrutiny from the public and media [1]. Group 1: Vehicle Production Goals - Xiaomi aims to deliver 300,000 vehicles by early 2025, increasing the target to 350,000, with an annual goal of over 410,000 vehicles. By 2026, the company plans to focus more on automotive production, setting a delivery target of 550,000 vehicles [4]. Group 2: Response to Marketing Practices - Lei Jun acknowledged the issue of "small print marketing" as an industry norm and committed to immediate changes, stating that previous practices were more about legal compliance than customer perception [5]. - The company’s strategic marketing department noted that the use of small print in promotional materials has been a common practice, but they recognize the need to improve customer communication [5]. Group 3: Addressing Negative Publicity - The term "Green Belt Warrior" was described as a result of malicious editing and labeling by individuals aiming to create negative narratives about the company [6]. - Lei Jun explained that disabling comments during live streams was a measure to prevent spam attacks, ensuring a better experience for genuine users [7]. - The claim of having 7,000 legal staff was dismissed as exaggerated, with a focus on combating misinformation and protecting the brand's reputation [8]. - Lei Jun expressed frustration over the various criticisms faced by the company, emphasizing the importance of objective feedback while condemning malicious attacks [9]. Group 4: Clarification on Misunderstandings - The rumor that "Xiaomi prevents farmers from selling millet" was clarified as a misunderstanding, with the company asserting that there is no connection between its brand and the agricultural product [10].