Core Insights - The dining market in Beijing experienced a significant surge during the New Year's holiday, with many restaurants reporting over 10% year-on-year revenue growth on New Year's Day [1][3][4] - Popular dining spots, including traditional brands and newer establishments, saw exceptionally high customer traffic, with some restaurants reporting wait times exceeding two hours and peak waitlists reaching up to 1,500 tables [3][4][5] Industry Performance - The Hutong area, particularly Shichahai, attracted a large number of tourists, leading to increased patronage at nearby traditional restaurants, with notable revenue increases reported by brands like Gu Lou Ma Kai [3] - The total revenue for the restaurant chain "Zhuo Zhuo" exceeded 20 million yuan during the holiday, with a customer flow of 140,000 and an average table turnover rate of 4.6 times [4] - The "Xibei" brand reported approximately 500,000 customer visits during the holiday, with specific locations achieving high occupancy rates and significant takeaway orders [5] Consumer Trends - The holiday dining boom reflects a strong release of collective consumption and experiential demand, indicating a shift in consumer preferences towards quality dining and festive experiences [9] - The upcoming Spring Festival is expected to bring another wave of customer traffic, with many traditional restaurants already fully booked for New Year's Eve dinners [9][10] - To meet the rising demand, restaurants are launching "home version" New Year's Eve meal boxes, showcasing a blend of traditional dishes and modern convenience [9] Operational Considerations - Restaurants are advised to plan systematically for the upcoming Spring Festival to ensure service quality and operational stability, including managing reservations and supply chain logistics [10] - It is crucial for dining establishments to secure quality ingredient sources and prepare contingency plans to address potential winter logistics and price fluctuations [10]
营收同比增长超10% 年夜饭已“一厢难求” 元旦假期助燃餐饮市场