首发、首秀、首店齐上阵，沪上潮玩消费迎开年“嘉年华”

Group 1 - The core event is a high-end collaboration fashion show by M&G Stationery, marking the launch of a large-scale潮玩 festival in Shanghai, aimed at tapping into the emerging潮玩消费 market [1] - M&G Stationery is transitioning from a traditional stationery manufacturer to a proponent of trendy cultural lifestyle products, aligning with the growing demand from the Z generation [1] - The collaboration with Shanghai Global Harbor is based on a shared understanding of Z generation consumption trends, aiming to create a cultural experience for young consumers [1] Group 2 - The independent brand "Jiumu Zawuwu" under M&G has launched a newly upgraded store in Shanghai Global Harbor, inspired by the "Cosmic Cube" theme, providing an immersive and exploratory潮流 aesthetic space [3] - The store features numerous limited edition products, including a globally limited edition of 3,000 Hatsune Miku keychains and潮玩新品 from popular IPs like EVA, Detective Conan, and Harry Potter, attracting young consumers [3] - A pop-up潮玩 carnival themed "Future Snow House" has been created in the mall atrium, further enhancing the shopping experience [3]