梦百合放弃继续扩建美国工厂，把1.7亿元转投海外电商仓库建设

Core Viewpoint - The company, Mengbaihe, is adjusting its overseas expansion strategy in response to a slowing global economy and fluctuations in the home furnishing market, focusing on building an e-commerce warehouse in the U.S. instead of expanding production capacity [1][2]. Group 1: Investment Adjustments - Mengbaihe plans to invest approximately 1.7 billion yuan in a new e-commerce warehouse project in the U.S. East, utilizing funds from previous projects that were not fully spent [1]. - The company will supplement the funding gap for the new warehouse project with its own or self-raised funds, as the total funding from previous projects is about 1.55 billion yuan [1]. - The expansion of the Arizona production base, originally planned to increase mattress production capacity, has been delayed from March 2024 to May 2027 [1]. Group 2: Market Dynamics - The U.S. mattress market has seen a decline, with its size dropping from 10.8 billion USD in 2023 to 10.4 billion USD in 2024, influenced by economic slowdown, policy uncertainties, and inflation pressures [2]. - Mengbaihe's existing production capacity is deemed sufficient to meet current market demands, prompting the shift in investment focus to enhance risk resilience and improve capital efficiency [2]. Group 3: E-commerce Growth - Mengbaihe's overseas online business revenue surged from 263 million yuan in 2021 to 1.436 billion yuan in 2024, reflecting a compound annual growth rate of 76.09% [3]. - The company aims to establish a self-controlled overseas warehouse to meet the growing demands of its online business, as the current rental-based warehouse network is insufficient for efficient operations [3][4]. Group 4: Industry Trends - The share of e-commerce in U.S. indoor furniture retail sales has increased significantly from 15% in 2019 to 34% in 2024, indicating a strong trend towards online sales [4]. - The macroeconomic environment, characterized by high inflation and interest rates, has led to fluctuations in furniture consumption, making it more prudent for companies to invest in enhancing online operational efficiency rather than blindly expanding production capacity [5].