XIAOMI(HK:01810) Sou Hu Cai Jing·2026-01-04 11:33Core Viewpoint - Xiaomi is actively addressing product-related controversies and shifting its communication strategy to enhance transparency and regain consumer trust, as demonstrated by a recent live-streamed event where company leaders directly responded to criticisms and showcased product details [2][5][10]. Group 1: Live Stream Event - The live stream, initially delayed due to the illness of CEO Lei Jun, featured key executives including Vice President of Xiaomi Auto, Li Xiaoshuai, and General Manager of Industrial Design, Li Tianyuan, who participated in a detailed disassembly of the YU7 vehicle [1][2]. - The event lasted over four hours and focused on dismantling the YU7 while addressing various criticisms surrounding Xiaomi's products, marking a strategic shift from the company's previous stance of minimal public engagement [2][4][5]. Group 2: Response to Criticism - Lei Jun acknowledged that Xiaomi had previously refrained from addressing product-related criticisms, believing that "good products speak for themselves," but decided to take a more proactive approach in response to ongoing negative sentiments [4][5]. - The company plans to systematically address various issues raised by consumers, with the YU7 disassembly being the first step in a broader communication strategy [5][10]. Group 3: Future Strategy - Xiaomi has committed to investing over 200 billion yuan in research and development over the next five years, focusing on generative AI and enhancing its product ecosystem [12]. - The company reported a 30% increase in sales for the new Xiaomi 17 series compared to the previous generation, indicating strong market performance and consumer acceptance [12].