XIAOMI(HK:01810) Sou Hu Cai Jing·2026-01-04 11:45Core Viewpoint - The live stream hosted by Xiaomi's founder Lei Jun aimed to address recent criticisms and concerns regarding Xiaomi's automotive products, particularly the new Xiaomi YU7 model [2][3] Group 1: Live Stream and Product Focus - The live stream was initially planned as a New Year's event but was postponed due to Lei Jun's illness, ultimately becoming the first major live stream of 2026 [2] - The core activity involved engineers disassembling the new Xiaomi YU7 to respond to various doubts raised online about Xiaomi's automotive offerings [2] - Lei Jun emphasized the importance of transparency and welcomed more influencers to review Xiaomi cars, urging fair commentary rather than sensationalism [2] Group 2: Response to Criticism and User Engagement - Lei Jun acknowledged the overwhelming criticism faced by the company over the past six months, including organized attacks, and stated that Xiaomi is committed to addressing these issues seriously [2] - The company encourages users who face malicious attacks to report them, promising full support for user rights protection [3] - Xiaomi remains open to constructive feedback from genuine users but will not tolerate defamation or attacks against its customers [3] Group 3: Delivery and Marketing Practices - During the live stream, Lei Jun announced that Xiaomi's total vehicle deliveries for 2025 exceeded 410,000 units [3] - In response to recent controversies regarding "small print marketing," Lei Jun declared that Xiaomi would immediately rectify these practices, acknowledging that they have been a common industry issue [3] - The company recognized that past marketing strategies focused too heavily on legal compliance at the expense of user experience, and they plan to optimize this approach moving forward [3]