【品牌】雷军:小字确实是行业陋习

Core Viewpoint - The company acknowledges the criticism regarding the use of small print in promotional materials and commits to making changes to improve clarity and compliance with advertising laws [2][3] Group 1: Company Response - The assistant to the chairman of Xiaomi, Xu Jieyun, stated that the use of small print in promotional materials is a common industry practice, but the company has recognized that it may have overlooked consumer perceptions [3] - Xiaomi has decided to implement a policy requiring all business teams to use larger fonts in explanations and annotations to enhance transparency [3] - CEO Lei Jun admitted that the use of small print is an industry flaw and emphasized that Xiaomi will rectify this issue immediately [3] Group 2: Consumer Engagement - Lei Jun expressed gratitude for consumer feedback and encouraged ongoing dialogue, indicating that the company values customer opinions and is committed to continuous improvement [3] - The company is open to addressing questions from consumers regarding its marketing practices and aims to foster a better understanding of its products [3]

【品牌】雷军:小字确实是行业陋习 - Reportify