为何电商平台大量飞天茅台酒没有人要，问题不止在假货疑云，更深埋于消费心理和市场规则的崩裂

Core Viewpoint - The article discusses the persistent issue of counterfeit products affecting the reputation of the Moutai brand, highlighting the challenges in consumer trust and the dynamics of supply and demand in the market [2][3][5]. Group 1: Counterfeit Concerns - The Moutai brand has faced significant trust issues due to past counterfeit incidents, leading to a lack of consumer confidence despite claims of authenticity from e-commerce platforms [2]. - The presence of counterfeit products creates a psychological barrier for consumers, making them hesitant to purchase Moutai from platforms that offer lower prices, as it raises suspicions about authenticity [3]. Group 2: Market Dynamics - The i Moutai platform has become a symbol of scarcity and trust, as it is perceived to offer a lower probability of counterfeit products due to its official direct sales model [2]. - The pricing dynamics on e-commerce platforms, where Moutai is often sold at or below official prices, paradoxically signals potential issues with authenticity, further complicating consumer perceptions [3]. Group 3: Solutions and Recommendations - A call for a more transparent verification system is necessary, moving beyond self-declaration to a comprehensive traceability mechanism that utilizes technology such as blockchain to ensure product authenticity [4]. - The article suggests that the logic of scarcity surrounding Moutai should be reassessed, advocating for the establishment of official flagship stores on major e-commerce platforms to align pricing and accountability [4]. - A long-term strategy is needed to rebuild consumer trust, involving collaboration across the entire industry, including manufacturers, sales platforms, and technology firms, to create a more reliable purchasing experience [4][5].