Core Insights - The dining market in Beijing experienced a significant surge in customer traffic during the New Year holiday, with many restaurants reporting over 10% year-on-year revenue growth on New Year's Day [1][2] - Traditional restaurants and new dining brands alike saw record-breaking customer numbers, indicating a strong demand for quality dining experiences during festive periods [1][2] Group 1: Revenue and Customer Traffic - Several dining establishments, including the famous Ma Kai restaurant, reported over 10% revenue growth on New Year's Day, with full bookings for lunch and dinner [1] - The total revenue for the group under Xibei exceeded 30 million yuan during the holiday, with a customer flow of approximately 500,000 [2] - The restaurant Fei Dashi's 30 locations in Beijing had around 400 tables waiting at peak times, with one location breaking records with nearly 1,500 tables waiting on New Year's Eve [1][2] Group 2: Consumer Behavior and Market Trends - The holiday dining surge reflects a strong release of consumer demand for experiential and communal dining, enhancing brand exposure and operational efficiency for restaurants [2] - The upcoming Spring Festival is expected to bring another wave of customer traffic, with many traditional restaurants already fully booked for New Year's Eve [3] - Restaurants are advised to plan systematically for the Spring Festival to ensure service quality and operational stability, including managing reservations and supply chains effectively [3]
北京餐饮：多家餐厅等位约400桌