XIAOMI(HK:01810) Bei Jing Shang Bao·2026-01-04 15:57Core Viewpoint - Xiaomi is actively addressing product-related controversies and shifting its communication strategy to regain control over its narrative, as demonstrated by a recent live-streamed event where CEO Lei Jun and other executives responded to public concerns and showcased the YU7 vehicle [1][3][4]. Group 1: Live Stream Event - The live stream, initially scheduled for New Year's Eve, featured a detailed disassembly of the YU7 vehicle, allowing Xiaomi's engineers to explain design concepts and technical details [1][3]. - Lei Jun acknowledged the company's previous reluctance to respond to product criticisms, emphasizing a new approach to engage with consumers and address their concerns directly [3][4]. - The event lasted over four hours and included a segment dedicated to addressing various criticisms that had circulated online, marking a strategic shift for the company [1][4]. Group 2: Communication Strategy - Xiaomi's new communication strategy aims to proactively address public concerns and clarify misconceptions, with Lei Jun stating that this is just the beginning of a series of planned responses [4][5]. - The company is encouraging open discussions and evaluations from industry peers, with executives like Xu Jieyun advocating for transparency in product assessments [5][6]. - Lei Jun and Xu Jieyun highlighted the importance of combating misinformation and malicious attacks, revealing that legal actions have been taken against individuals spreading false information about the company [6][7]. Group 3: Future Strategy and Investment - Xiaomi has committed to investing over 200 billion yuan in research and development over the next five years, focusing on generative AI and enhancing its product ecosystem [8][9]. - The company reported a 30% increase in sales for the new 17 series compared to the previous 15 series, indicating strong market performance and consumer interest [9].