XIAOMI(HK:01810) Sou Hu Cai Jing·2026-01-05 00:04Core Viewpoint - Xiaomi's recent live stream event showcased its confidence in the automotive sector, addressing various controversies and criticisms surrounding its vehicles, particularly the YU7 model [2][5]. Group 1: Live Stream Event - The live stream, originally scheduled for December 31, 2025, was postponed to January 3 due to the illness of CEO Lei Jun, lasting four hours and featuring a detailed disassembly of the YU7 model [1]. - This event marked Xiaomi's first live vehicle disassembly, emphasizing the company's commitment to transparency and consumer engagement [2]. Group 2: Addressing Controversies - Xiaomi faced negative online labeling, such as being called the "Green Belt Warrior," due to edited videos of accidents involving its cars. The company claims these are orchestrated attacks by malicious entities [4][5]. - The company has initiated legal support for car owners facing online harassment and has disabled comments on certain platforms during live streams to mitigate negative impacts [5]. Group 3: Clarifying Misunderstandings - Lei Jun addressed the misinterpretation of his statement regarding the YU7's range of "1300 kilometers on a single charge," clarifying it was based on a real test drive from Beijing to Shanghai [6][7]. - The claim of "200 km instant stop" was also defended as a colloquial expression, with the actual performance being a demonstration of the vehicle's advanced braking capabilities [7]. Group 4: Marketing Practices - Xiaomi has been criticized for its marketing practices, particularly the use of small print disclaimers in advertisements. The company acknowledged this as a long-standing issue and committed to improving clarity in future promotions [10]. - Lei Jun admitted that the use of small print was a poor practice and announced an immediate change to enhance transparency in marketing [10]. Group 5: Future Goals - Xiaomi's automotive division set an initial delivery target of 300,000 units for the year, which was later increased to 350,000, ultimately achieving 410,000 deliveries. For the upcoming year, the target has been set at 550,000 units [11].